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Media buyer campaign, 2025

App installs

An install campaign on Meta and TikTok for a delivery app, from first test to steady daily spend.

Portrait green and blue frame with the word Install
Portrait frame, green to blue gradient, the word Install entering
Portrait frame, blue and magenta bands
Portrait frame, Install on magenta
Client
Sample App
Role
Media buying, ad creatives
Year
2025

Placeholder copy. Six ad angles tested in the first week, two kept, and the budget scaled on those two. All numbers are samples for the demo.

Results

  • $0.62Cost per install
  • 48kInstalls in 8 weeks