Launch film
A 45-second launch film that introduced a new product line across social and out-of-home.
The brief
A new product line, one month to launch, and a film that had to work at 45, 15 and 6 seconds.
Placeholder copy until Mostafa writes his own.
Credits
Art direction, animation and edit: Mostafa.
Client: Sample Brand.
Placeholder copy. This is where Mostafa explains the brief, the idea and what he made. A paragraph or two is enough; the video does the rest.
The launch cut ran at 45, 15 and 6 seconds, with vertical versions for stories and reels.
Results
- 2.1MViews in launch week
- 48%Watched to the end